OUR PURPOSE + MISSION
There are some amazing things happening right now in Midlands. And there some amazing things in the Midlands. This platform is about highlighting all the finer things the region has to offer, to promote individuals, brands and places in the region to a wider audience.
One of the responses we often get is "This looks amazing, I didn't even know this was even existed". There's some sort of stigma attached, purely on an social point of view, that nothing is going on in the Midlands, and there's nothing much to do. This is not the case.
We're here to change the perception, install regional pride, encourage tourism for people outside the region, but as well encourage inter-region tourism for people who live in the different areas in the region. In addition, our vision is for all the different cities to connect together to become a new regional powerhouse in the UK.
